Dear Exhibitors,

What an exciting opportunity to make a 30-60 second introductory video for you and your school! The video for each school will be posted on our Facebook, Instagram, Linkedin, Twitter, and other social media, ensuring you get maximum exposure.

So please make your video wonderful!

* Please note a full copy of the instructions can be found below:..

Therefore, please help promote your school and send your completed video to us by no later than Friday, January 29, 2021.

Don’t delay and begin working on it immediately!

We look forward to reviewing your videos in two weeks.


1. Specifications & Criteria

- Minimum 30 seconds, maximum of 60 seconds.
- Use a digital camera on the high-definition function.
- Please film your school's sign and logo at the school.

Perhaps a view of the front school building view. This would create a nice introduction to the clip specifically and easier for our editing team to work with.

- The first 5 - 20 seconds of the video should be the introduction. This section can be used to introduce the school, team, country, city, and office. This section serves as an opportunity to display your school culture.

- The second section should run 20 - 60 seconds. This section of the video should include an interview, Please  answer all or some of the following questions to meet the length of the video:

• Give us some background on your school
• Tell us about your school’s vision
• What separates your schools from your competitors?
• Why did you want to participate in the Lekkside virtual education fair 2021? Please don’t forget to mention the virtual date date

- Completed videos should be loaded to Dropbox. You can set up an account for no charge at When your video has been loaded please share your file or folder to the email

2. Tips for Taking Quality Video Footage

Steady Camera Work - Any interviews should be conducted with the camera placed on a stable surface as opposed to being held in hand. This small detail alone will greatly improve the quality of an interview / recorded message and can be done by simply using a tripod or stacking a pile of books and placing a camera on eye level with the individual being recorded. If they have a more advanced camera with a high-quality lens, we would recommend positioning the camera slightly below the subject's eye-level (somewhere around their chest), and then putting a marker, pen, etc. under the lens to achieve the effect of looking up at the subject, which is more visually pleasing than straight on.

Test Runs - A simple test run before shooting any footage can be very helpful in determining the outcome of your video. This will help identify the following items:

Lighting levels: You never want someone to be sitting in front of a light source that is stronger than where you are filming from, which creates a silhouette effect.

Sound: This helps to know if someone needs to speak louder and to eliminate background noise.

High Definition (HD): This a feature that has become standard for most digital cameras. Sound and lighting can be manipulated in post-production to certain degrees, but the only thing you can do for film quality is to make a good film look worse and not vice-versa. We obviously want to achieve as high a quality as possible so all nominee videos look as similar in quality as possible. We advise against using cellphone cameras as they often crop footage in very awkward fashions and there is no option for recourse in the editing process.

Content: In addition to the interviews, we would suggest including candid shots of your class, staff, city, students, etc. With an emphasis on people smiling and doing things like answering phones, working at computers, and, if possible, dealing with a student/client at their respective workstations. With regards to a large staff introduction, it isn’t necessary for everyone to say their name. Perhaps showing shots of them smiling would be better. Those conducting interviews should provide their name and title.

Shots for Editing: In general, it is better to have short, quality clips than long ones with only a couple of usable moments therein. Again, taking a moment to plan a given shot can make all the difference.

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