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Sponsorship
Every year, thousands of West and East African families walk into our rooms having already decided to send a child overseas. They arrive needing forex, tuition transfers, flights, insurance, test preparation, laptops and accommodation. Sponsorship puts you in front of them at the point of decision — not three ads earlier.
9 cities
Across 6 countries
20,000+
Students engaged
6-channel
Campaign per fair
Category
Exclusivity available
Why this audience
Overseas study is one of the largest discretionary purchases an African household makes — often $20,000 or more per year, paid in foreign currency, over three to four years. The families in our rooms have already made that decision. They are simply working out how.
That is a buying context you cannot target on a media platform, because intent this specific does not show up reliably in behavioural data. It shows up in a hotel function room in Ikeja on a Saturday morning.
Who is in the room
Packages
Sponsorship is built around your market, not a fixed template. These are the three structures we work with most often — each can be shaped around specific cities, categories or activation formats.
City
One fair, one city
On application
Most common
Full 2026 season, all cities
On application
Title
Named partnership, one per season
On application
Category exclusivityWe limit sponsors by category, so a bank does not share a room with three other banks. Included at Title level and available at Season level, subject to availability.
Enquiry
Account acquisition, brand awareness, product trial or data capture — each points at a different package. Send us the objective and we will come back with a costed fit rather than a rate card.
What happens next
Timing
Four to six weeks from first conversation to signed agreement. Sponsorship for the October season should be agreed by the end of August.
Prefer to talk first? Email aiamson@educationfair.com.ng.
Natural fits
The strongest partnerships solve a problem the family already knows they have. These are the categories attendees ask us about unprompted, every season.
Banking & forex
Domiciliary accounts, tuition transfers, proof-of-funds and student cards.
Airlines & travel
Student fares, extra baggage and one-way routes to study destinations.
Test preparation
IELTS, TOEFL, SAT, GRE and GMAT — required by nearly every institution in the room.
Insurance
Travel, health and study-interruption cover, often a visa requirement.
Student housing
Accommodation platforms and guarantor services in destination countries.
Telecoms
International roaming, data bundles and family calling plans.
Technology
Laptops, software and student hardware financing.
Education finance
Student loans, scholarship funds and payment-plan providers.
Where your brand appears
Every fair runs the same campaign in the weeks beforehand. Sponsors appear across it — so the value starts long before the doors open.
Press
Advertisements in major local newspapers across each host city.
Social
Facebook, Instagram, TikTok, LinkedIn and X, targeted by city and study interest.
Direct mail
To parents, students, local agents, school principals and partners.
On the ground
Flyers, posters, banners and standees in secondary schools and agent offices.
SMS
Brand-name SMS to our standing student and parent databases.
Broadcast
TV and radio announcements, with interview slots for partners.
Process
Typically four to six weeks from first conversation to signed agreement. Sponsorship for the October season should be agreed by the end of August.
Step 01
Account acquisition, brand awareness, product trial or data capture — each shapes a different package.
Step 02
Cities, tier, category exclusivity and activation format, with audience numbers for each fair.
Step 03
Contract signed, brand assets collected, and your placement locked into the campaign schedule.
Step 04
Your team runs the stand or activation. Afterwards you get attendance and engagement data.
Track record
The audience proposition rests on delivery. Since 2006 we have run more than a hundred fairs across West and East Africa and hosted over 400 institutions.
20
Years operating
100+
Fairs delivered
400+
Institutions hosted
20,000+
Students engaged
Ready to talk
Send your objective, target markets and rough budget range. We will come back with a costed proposal and the audience numbers for each city.
Doing your homework
Outbound student numbers by country, destination and growth rate — the same research our institutional partners use.
