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Country-by-country outbound mobility data for six African source markets — how many students leave, where they go, and how fast each destination is growing. Free to read, free to download.
6 country markets · 4 primary data sources · updated each recruitment season
Source markets
Each report covers outbound student numbers, leading destinations, growth rates, subject demand and the practical constraints — visa policy, currency and funding — that shape recruitment in that market.
Nigeria
96,702
students studying abroad — the largest source market in sub-Saharan Africa, with US enrolments up sharply year on year.
United KingdomUnited StatesCanada
Ghana
30,000+
students abroad. Canada rose 41% to 13,005, and a record 9,394 Ghanaians enrolled in the United States.
CanadaUnited StatesUnited Kingdom
Kenya
~16,000
students abroad — Africa’s third largest source market. Australia leads all destinations at 9,522 enrolments.
AustraliaUnited StatesUnited Kingdom
Tanzania
7,386
students abroad. A smaller but steadily growing market, concentrated around Dar es Salaam and Dodoma.
United KingdomIndiaUnited States
Rwanda
6,900
students abroad. Canada hosted 2,785 Rwandan students in 2023/24, a sharp increase on the previous year.
CanadaUnited StatesUnited Kingdom
Uganda
+19.8%
growth in US enrolments year on year, with Kampala the primary recruitment hub and strong demand for health sciences.
United StatesUnited KingdomIndia
At a glance
Absolute volume tells you where the students are. Growth rate tells you where to be next season — and the two rarely point at the same country.
96,702
30,000+
~16,000
7,386
6,900
See report
Figures are the most recent available per market and are drawn from different reporting years and methodologies, so they indicate scale rather than a like-for-like comparison. Each country report states its own sources and reference year.
Full report
Everything on this site, plus the destination breakdowns, subject demand tables and full source citations — formatted for circulation inside your institution.
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Contents
Methodology
We do not generate primary data. Every figure is attributed to a published source with its reference year, so you can check it yourself or cite it internally.
Where sources disagree — and for Nigeria they meaningfully do — each report shows both figures rather than choosing the more flattering one.
Who reads these
Institutions
Deciding which African markets to enter, and which cities to prioritise in a recruitment season.
Sponsors
Sizing the audience before committing to a partnership across the fair season.
Agents & counsellors
Advising families on destination choice with current data rather than reputation.
Students & parents
Understanding where people from your country actually get admitted, and where competition is thinnest.
Institutions
The reports tell you which markets are moving. The fairs put you in a room with fifty pre-counselled students in each of them.
Students & parents
Then come and talk to the institutions themselves — free, in your city or online.
